It showcases three video projects made with Wistia to help users see how they can use the platform to total capacity and encourage them to create, watch, and share. Thats why customization can be so powerful; it makes everyone on your list feel heard and paid attention to. Sign up for our newsletter for cant-miss marketing insights. Theres something appealing about the way Asana has the email designed into three simple sections, each clicking through to an ebook or relevant piece of content. And Abtracts email does that well. You might also like: 10 Funny Email Examples: Use Humor for Marketing Like a Pro, Subject Line: A design workout and distances between widgets.. They've been categorized accordingly so that you can find the best example for your type of business. If you stay on the email page, great! Lastly, its included subscription prices make it easy for the reader to understand the different tiers that they can choose. Its not lengthy or preachy, but keeps it simple. Passion City Church's newsletter comes in bright colors, providing a happy and cheerful tone. For example, if your website has more of a minimalistic design, dont go overboard with a too elaborated design in your email templates. There are too many best practices we can mention from the design perspective, but that would make a whole separate post. Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States. Segmentation is important because it helps you send the most relevant content in correlation to where the user is in their customer journey. As a business owner, youll need to know how to make your email newsletters stand out on this important day. (If youre having trouble finding relevant images, check out, this list of eight free sites to get images for your newsletter, This kind of newsletter example doesnt provide the full text of an article; instead, theres a small description of the article with a call to action. In this example, PandaDoc notifies users about their new integration option with Canva. Encouraging readers to join their DesignWorkout training program, Including various social links in the footer, Showcases the real-life use of their furniture pieces, Gives a behind-the-scenes part to introduce the brand, Dedicates a section to highlighting their products sustainability and the brands stand. Is your email created for thought leadership, a product announcement, beautiful visual inspo, etc.? Canva sends about 5 emails per month, so each one is carefully constructed for engagement and retention. Subject Line: Get inspired with the Wistia Creative Alliance . Bloomscape is a direct-to-consumer (DTC) brand that sends houseplants straight to your door, everything from low-light and low maintenance ones like zz plants to finicky fiddle-leaf fig trees. Integrate your e-store with email marketing to boost sales. Inside the email newsletter, the brand features a users story. SEO giant Moz sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing. In the case of our example, you can go directly to the logo maker from the Wix Blog newsletter to get started. And this newsletter example perfectly carries out that concept. On top of content depth, we also find it helpful to add a product link to the landing page where users can take action and begin their creation journey. It might seem challenging to follow all these best practices in one email, but it can be done. We also admire this newsletter's implementation of a survey as part of its email marketing strategy. See designs for various occasions and industries. Use tab to navigate through the menu items. Each of them is exceptional for a different reason. Take a look at a newsletter from, Virgin Experience Days. (Telling subscribers what the design team has been up to), Updating customers about company-wise news, Creative design that reflects the platform, Icons with links to find the platforms app, Links to inspirational videos, the latest articles, and job openings, Strengthen the brand-customer relationship, Announce new or seasonal sales or promotions, Contribute to building a community around the brand, Get customers to use the new features of a product/service, Enhancing brand perception with company-wide news like funding or partnership, Channeling any improvements that will benefit customers, Stories related to the core mission of the organization. Creative Boom understands exactly who its target audience is, and that theyre artists and creators. In this case. In its newsletter, the company interviews its own Black artists and creators and shares their stories about what Juneteenth means to them. Build email sequences quickly with these proven workflows. Before you make a newsletter, you should know what separates the good from the great. The subject line: It is too long and not to-the-point or catchy, No clear address and contact info in the footer, It has an exceptional design (eye-catching, modern, and in the right amount of contrast. Although the company is primarily an online store, MiMOKO does not merely focus on promoting products and sales in its newsletter. We have done 15+ hours of research and gathered the best newsletter examples for businesses of varying industries like yours, along with essential ideas and tips for better newsletters. Allplants also hosts a giveaway campaign for its users on their next order. Its a core pillar of their brand to lead with visuals, because a home is a physical and emotional experience before it can become a digital one. Have a look at the best email newsletter examples of the brands that nailed it and gather inspiration for your own. Explore the email essentials for a successful campaign. Unsplash is a stock image company that prides itself on beautiful, free photography. By turning its newsletter into a memo, Foreign Policy Designs marketing emails show to be artistic and undoubtedly creative. This email newsletter example showcases the top 10 Facebook templates in the US made with Canva. Whichever you choose, your newsletter design needs to stand out. PandaDoc explains how users will benefit from this integration clearly in the email copy and presents a call-to-action that encourages users to upgrade their accounts to benefit from it. At the end of the day, they are the ones to decide whether or not to click and read through that email. 2010 - 2022 MailerLite. You should place an obvious unsubscribe link in the footer. This is one of the best newsletter examples because: Being one of the most-used freelancer platforms, Fiverr sends out its subscribers a monthly dose of inspiration, showcasing the stunning works of Fiverr freelancers. Additionally, dont forget to test your newsletters and track email KPIs to know what you're doing right or wrong or what can be improved. The Moz email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share. Look for a confirmation email shortly to complete your subscription. Was the email created for brand awareness, engagement, or conversion? Keep it mobile-friendly: Since most emails will be read on a smartphone, you should make sure your newsletters are mobile-friendly. You can manage your cookie preferences at any time. This email newsletter example from ReadyMag is another excellent email that nails newsletter design. It is another platform that revolves around design. In the quote below, Simon Sinek tells the why behind this: People don't buy what you do; they buy why you do it and what you do simply proves what you believe., Subject Line: ~ Being inclusive is a daily habit ~. Lead with the most important information. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button. Not all reservations are created equal, which is why Resy, a restaurant website, is on the mission to reinvent the way we book our reservations. This list is displayed using an off-balance symmetry and different-sized numbers that culminate into a truly engaging experience. Resy also drives people to download their mobile app with the large font that reads, Dont have the Resy App? Looking for some fresh ideas for your newsletter? In this newsletter example, you can find tips for styling tall vases, including using flower diversity, varying heights, and different forages in one vase. Get instant access to the best restaurants., Subject line: Wanderlust Wednesday (June 30th, 2021). Use these 15 newsletter examples as inspiration for your next send. 15 of the Best Email Newsletter Examples Weve Ever Seen (and Why They Work), is one of your most powerful marketing channels. Sometimes it's good to think outside the box. Typically, product newsletters primary goal is to inform customers about product features and encourage them to purchase or use them. Subject line: New on the Resy At Home Hit List: Cassava, Miss Ollies, Z Zoul, and More. Furthermore, their email helps solve a reader's pain point and puts the focus on the customer and not the business. Secondly, Unsplash only includes a few lines of text, leaving plenty of room for contributor images to be the star of the newsletter. Resy also drives people to download their, On top of content depth, we also find it helpful to add a product link to the landing page where users can take action and begin their creation journey. This email newsletter example from Vestre, an urban furniture manufacturer, aims to engage and convert subscribers. pops of color). Theres a three-step way to organize a home party with CTAs under each. When we take a look at the footer, the email covers social links, unsubscribe links, and a link to the help center. Keep it skimmable. Youve probably noticed a common tactic in newsletter marketing: the teaser email. What works about Bloomscapes emails is that they help readers plan their next plant purchase. What kind of newsletters work for your business? This email newsletter example from Canva is a deep dive on all things Facebook for ecommerce, like Facebook Shops, which allow users to shop directly from Facebook. For one of their newsletters, running brand Tracksmith uses a tried-and-true email tactic: the letter. The second best thing about it is its subject line. Apartment Therapy does a great job of selecting images for its newsletter. None should be a waste. This simplistic yet stylish email allows for a clear newsletter layout. This type of organization method greatly enhances the user experience and makes it effortless to find what you need. As seen from the example email newsletter, Nisolo dives into the history of its popular sandal model. BuzzFeed has the market cornered on more than just online quizzes. Furthermore, the newsletter content is accompanied by strong CTAs, displayed in a consistent blue font. Its content-driven yet concise, and each article whether theyre demystifying Googles latest algorithm updates or diving into voice search gets a 1-2 sentence tag to grab readers. In other words, Fizzle brings their content directly to subscribers so that they dont have to click on links unless they truly want to dive deeper into the topic. Youll also want to consider ways to diversify your own newsletter content, where each section continually adds value for readers. Relevance is key here. When practicing copywriting for emails, its essential to ensure that every sentence serves a purpose. The remote monitoring and management software Atera, engages its newsletter subscribers by giving a quote of the month. Browse the categories and see how MailerLite customers across all types of industries design their email newsletters. Personalization goes a long way. GDPR Compliant We can learn that you do not have to be traditional in your email newsletters. First, you need a strong understanding of copywriting and how to hook your subscriber. Driving people from their newsletter to their social media might have likely helped grow Rituals Instagram to 267,0000 followers, and counting. Monthly email newsletters can be longer, only if you have valuable things to share. In fact, images can be just as important as the copy in your email newsletter. Subject Line: Have you seen the new PandaDoc integration??. In the case of Vestre, this company news aims to deliver content that: Apart from these, the design of the email newsletter template matches the vibrant website design. In this newsletter example, the brand includes: Subject Line: This is not your basic get-together.. Personalize these emails to build stronger customer loyalty. The leading video hosting platform for marketers, Wistia, boosts brand recognition by sharing product use cases of real users. While the color green might make you think of money, it also represents sustainability. Who said school newsletters have to be dull? The email copy explains how Wistia collaborated with 30 freelancers to create content. The images used in the email have a direct link to the freelancer who made them. Sometimes, writing an email without a buy now or get started CTA button can give your audience a much-needed break from constant consumption. This kind of email is a great way to establish trust with your subscribers because, while it culminates in a call-to-action for a free trial, they arent desperate for you to make a sale right then and there. Dont underestimate the overall look and design of your newsletter. We wouldnt, either. This kind of newsletter example doesnt provide the full text of an article; instead, theres a small description of the article with a call to action that drives traffic back to a website or blog where the entire article lives. This newsletter involves a collection of their reports and posts that take a psychological turn. In this email example, the Bloomscape team peppers in lots of beautiful plant photography plus descriptions of plants you might like (Smaller Twists on Big Time Favorites), shows off new arrivals, and offers up a helpful Plant Mom tip. Your email newsletter is one of your most powerful marketing channels. If the title of her newsletter, Total Annarchy, is any indication, Ann Handley thinks differently, Learn the basics of crafting an internal company newsletter that your employees wont dread reading. Well, newsletters keep subscribers informed about your business or product without being overly salesy. They give subscribers the agency to engage with your business on their terms. ), It conveys the purpose clearly in the copy. At the bottom, WeTransfer writes bring your ideas to life, and links to their products. Emphasizes on photographs, thus letting the images speak for themselves, Offers helpful design tips that are embedded in the newsletter, Solves a pain point and puts the customer first, Subject line: New Dish Alert! The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing toolsenabling anyone to create and grow online. Keep in mind not to create a newsletter just for the sake of creating iteach of your emails should always, without any exceptions, have a specific goal. General Assemblys email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organized. Get quick answers to the most common MailerLite questions. The design of the email is upbeat and lively, matching the summer project theme of the email. For example, there is an image of breakfast being served in bed, accompanied by a text about letting your mother enjoy her favorite morning treats in her new John Lewis pajamas. MiMOKO sells beautiful handmade ceramic planters and vases. Looking at the example of our logo-focused newsletter below, you can find one article about dos and don'ts of logos, a second one analyzing logo colors and a third post showcasing the best logos. Easily set up recurring payments to offer paid subscriptions. Hear us out: email marketing, like exercising or forming a new habit, thrives on consistency. Many Unsplash images wind up on popular Instagram accounts or aspirational Pinterest boards. WeShare's whole newsletter is image-based which makes a statement about the file-sharing app. We Are Travel Girls is a community that inspires, connects and empowers female travelers. In the email newsletter example we've chosen below, you can see how AIGA does an excellent job summarizing a complex article about big data. Uses a memo layout instead of the traditional newsletter format, Has a consistent font and design to create its signature look, Surveys its readers directly to improve content relevancy, Subject line: Big Datas Biases, and the Artists and Designers Filling in the Blank Spots. Also, their typewriter font adds to their signature look. From success stories and listicles to guides, these types of content engage users so that they look forward to your next outreach. Join free online courses and get certified in our Academy. You cant expect to achieve that with completely different designs in each email and your website. Ritual has kept each section to just a few sentences that educates without overwhelming the reader. Still, here are a few simple things to keep in mind: Dont overwhelm yourself by trying to create an email template from scratch. Academy of American Poets knows how to keep their content fresh and diverse. Take John Lewis email example as a model to base your next holiday campaign. Plus, this email includes Asanas trademark visual style clean, geometric, almost modernist illustrations galore! The brain looks for patterns and visual consistency, and with Virgin Experience Days, the viewer immediately knows that color indicates significance. Review our cookie information to learn more. Their newsletter below includes diverse and helpful content, including travel book recommendations, travel news and relevant product suggestions. This Bloomscape email is minimalist but with thoughtful touches. Although the content of the email seems off-topic for glasses, its important to look through prior emails. Using that information, all of the newsletters that this subscriber gets are now customized. Theming your content gives it a cohesive POV, and it also signals intentionality in your sends. Lets take it off with an impressive stat. In the case of Ando bank, the group is fighting climate change and wants clients to know that all its investments support green initiatives. Instead, they use many high-quality photographs to give inspiration for the products use. If your products align, you can provide how-to content in your email newsletters as Tattly does. In CNNs 5 Things newsletter, they take the top five morning news stories that they believe you must know and send them directly to your inbox. Let us know in the comments below. Include a CTA: Incorporate a strong call to action (CTA) button somewhere in the newsletter that leads to a relevant business page. The following are some of the components of a typical newsletter email: In terms of the design of your email newsletter, the golden rule is to reflect your brand. Whether you have a SaaS service or e-commerce goods, teaching your subscribers how to use your product and service can prove fruitful for both you and your customers. First, it shows that Unsplash features its user-generated content, meaning that anyone who contributes has a chance of their photography or imagery being seen by an email list of thousands. After opening the email copy with a general paragraph summarizing why the reader needs Grammarly, another section shows how people can use the tool across multiple devices and a Chrome extension. sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing. Color theory can be a powerful tool in any email marketers arsenal, particularly for email newsletters that lean heavily into imagery. Adds playful design and colors that align with the educational brand, Incorporates subscription tiers in an effective way. When youre creating new email content on the daily, its easy to lose sight of your creativity. This is, in fact, a marketing method. There are a number of different content you can include in an email newsletter. Design emails yourself with a drag & drop builder. However, if you need a general idea of what you can include in your email newsletters, we have some ideas to spare: This list is definitely not finalyou can expand it with a little brainstorming. Subject Line: Meet us in the margin.. They send 5 emails per month. Nonprofit organizations typically use this type of newsletter to stay in contact with supporters and past donors and communicate important information, such as: There are many things you can include in a newsletter, such as: To ensure you make a good email newsletter: The 5 elements of a successful newsletter are: It depends on the frequency of your emails. Lastly, Ritual utilizes the bottom section of the newsletter to prompt readers to follow the company on social media. The design of the email matches the services aim and website design at a superb level. If you read it, the quote isnt just a random or famous one. At the bottom section, they highlight a social media post showcasing the product in use. not sell my personal information. The small description is important. As a result, you can expect higher open rates and better engagement. Quick question; are sure youre using order confirmation emails in the right way? At the top of their email, they use a checklist, acting as a captivating teaser. When creating your email, you can get creative; so long as you keep it coherent with all your emails and in harmony with your website. We believe this is a strong newsletter example because Skillshare successfully connects a historical moment to its own users in a unique and engaging way. As far as newsletters go, marketers simply cant go wrong with curated news on top trending topics. Canva is one of the most popular online design tools. In this newsletter example, the church starts by prompting new videos which are uploaded to its YouTube channel. Shares the churchs gathering times and upcoming speakers. It wouldnt make sense to appeal to designers and illustrators with an all-text newsletter. Its about the brand announcing how much funding they received. Grow your audience and build stronger relationships. The lesson here for email marketers is twofold: Appeal to pathos and our human instincts, and youll foster more than a sale you just might get a customer for life. Some have stunning designs, others have excellent copies, but all address their subscribers needs and preferences. Try to use the same visual language in your newsletter as you do in your website design. After all, you wouldnt market sci-fi to a romance novel enthusiast, or vice versa. Research shows that 19.4% of US adults subscribe to 2 to 3 email newsletters while 14.7% subscribe to at least one. Uses narrative storytelling to drive interest in their products, Subject line: June newsletter + floral styling tips for beautiful home. Knowing its users are primarily designers and creators, this newsletter example is eye candy to them. This email newsletter example illustrates why customization pays off.
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