d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. D. Dyadic communication, 106. 1. D. National accounts' reluctance to run different promotions in different regions, 37. B. consumer publicity. Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. C. business-to-business advertising. $1.10 All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. World Beers Ltd is a specialist within the beer industry, focusing on 3 areas of the market: 1) Working with the Off Trade sector including multiples such as Waitrose & Morrisons. A. Coupons offer price reductions to consumers who are price sensitive. A. offer consumers an extra amount of a product or service but at a higher than normal price. Which of the following is NOT a limitation of rebates? A. Smirnoff Vodka. Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. C. Everyday low pricing 1. B. trade shows 1. Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. A painkiller medication strip D. Event marketing, 105. Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. b. This offer is an example of how the Internet and _____ can complement each other. C. push money. It is an act of developing a list of qualified applicants for sales positions. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. This is an example of a(n) _____ coupon. b. Trialability Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking Publicity B. Publicity 5. A. coupon c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. b. This is an example of: Which of the following is a consumer sales promotion activity? 88. A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations Creator and business leader of Reuters . primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. This is an example of a: B. diverting A. B. TV display d. Sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate consumer sales. 1. This represents: A. advocacy advertising. Advertising C. Vending sales. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. They predict that the redemption rate will be 5%. C. the use of outdoor advertising. B. public relations. B. build and maintain store equity for retailers that carry the Eastern Canadian brand Sales promotions are now considered an essential part of an organization's branding strategies. c. companies invest in raising awareness about the product b.It is an act of developing a list of qualified applicants for sales positions. Creating a promotion especially for repeat customers shows your brand values their business. direct marketing _____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. B. D. that they save money. 1. The company is now experiencing a fall in the sales of its powdered drink mix as an increasing number of consumers are preferring to buy the packaged juice instead. B. merchandising support D. handling costs. D. integrated marketing communication. C. sweepstakes; event sponsorship A. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? All the following are advantages associated with the use of trade allowances EXCEPT: Nov 1997 - Jun 20046 years 8 months. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. Additional managerial commitment required Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . C. Mall poster B. Self-liquidating premiums 25. D. contests; rebates, 72. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. A. it cannot be broken down into small sizes People have to visit its Web site and fill out a basic information form to avail the offer. B. brand publicity. D. integrated marketing communication. Which of the following is an example of a pure service? 1. In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. c. It is an activity and/or material intended to induce resellers or salespeople to sell a product or consumers to buy it. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: A. cross-ruff A. cross-ruff A. 113. (p. 520) Which of the following elements of theintegrated marketing . D. Trade marketing, 17. D. a coop allowance. 1. a. Cobranding involves creating new products that have very high development costs. B. 1. B. A. increase the market share of an established brand 8. This can be a very costly sampling method, particularly for multiproduct companies. B. premium. Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. A. pull money Advertising b. This is an example of: B. bounce-back (a) no agreement concerning division of net income equally. C. a trade allowance 1. B. getting a name on a sales contract. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. A. a slotting fee. D. Contests/sweepstakes. D. The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies. B. horizontal cooperative advertising A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. c. shifting the focus from the customers to the products. 245.(p. B. Advertising C. Vending sales D. Direct mail 244. It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. d. The same product marketed under different labels in cobranding can confuse the consumers and dissuade them from buying the product. A. event marketing 92. public relations. B. Vertical cooperative advertising Determine their participation in the year's net income of $250,000 under each of the following independent assumptions: D. has declined in importance because of time and cost limitations. It's a group of techniques used to bring attention to a brand and a specific product when it's first released into the market or once a company features this item after they launch it. Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . D. Loyalty programs, 58. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Personal selling and advertising are the two best known forms of promotion. B. a rebate Creating a package of features that can relate to consumers' day-to-day lifestyle and activities Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. 1. C. Sampling through the mail A. A. identifying a target market. B. 1. d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. d. Pure goods are products that partially include services, while pure services are products that partially include goods. Personal selling c. Sales promotion d. Public relations e. Publicity b. A. podcasts B. viral websites. Sales promotions are now considered an essential part of an organization's branding strategies. A. Sales promotion. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. Couponing Moreover, an initial curiosity around the product is also generated through the free samples. B. Funday Park competes with Cool World by providing a variety of rides. A. Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. B. The free tickets Woodson provides represent: A. a push strategy. D. event marketing, 82. A. 91. Recipe books showing alternative uses for Miracle Whip C. Sweepstakes C. public communication. A. d. viral marketing, Fundamentals of Financial Management, Concise Edition, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation B. sampling C. $1.00 Direct mail and social media often work well together. There was a tremendous loss of sea life. A free tube of Colgate toothpaste in a box of Life cereal D. Event sampling, 46. 1. Here are a few pros and cons. D. transference charging, 98. b. A. push money C. same purchase In the scenario, the promotional tool employed by Anne's friend is _____. A. A. Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. B. push monies B. B. the reinforcement is immediate. I am a strategic, customer experience and customer success obsessed consultant with a solid track record of working with global brands across Automotive/Manuf., Financial Services, Telecom, B2B, B2C consumer Goods, Professional services, NGO and Hi-Tech in Australia, Europe, APAC and North America.<br><br>Deep understanding of CRM and Digital solutions spanning across Marketing, Sales, Service . Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? D. in-pack coupon, 103. Product promotion is the process of marketing a new or featured item or service to consumers. A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer to boost interest or demand for its product or service. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. 1. B. cross-ruff Practice all cards. D. encourage retailers to use Eastern Canadian's planograms, 24. The company makes use of all possible media platforms to create a seamless promotional strategy to reach its target audience and to establish a strong brand image. __________ refers to such tactics as paying people to say good things about a product on the Internet or setting up multilevel selling schemes that reward people for directing their friends to a company's website. B. decline A. D. promotional allowances, 93. In the next step of the selling process, Bethany will likely be: A. processing the customer's order. a. d. shopping products. A. Door-to-door sampling b. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: One problem resulting from the overuse of sales promotion is a decrease in: Bonus packs One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. C. television and newspapers. 1. They pay retailer handling and processing costs of 10 per coupon redeemed. A. An advantage of coupons is that they: B. reflects the overall quality of the product and is consistent with its image and positioning C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. A. slotting allowances Advertising C. Vending sales D. Direct mail, 1. D. Mail-in premiums offer immediate reinforcement to the purchaser. D. Slotting allowances are illegal and banned by the federal government. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Direct mail is personalized to the individual consumer, based on whatever a company knows about that person's needs, interests, behaviors, and preferences. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. C. A trade show C. Image advertising A. publicity B. advertising C. viral marketing D. propaganda. C. to encourage the trade to display and support established brands. A. publicity, B. advertising C. public relations D. trade shows, 1. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Targeted to specific geographic or demographic segments D. aggregated, 107. C. Instant coupons B. A. Contests B. Door-to-door sampling a. A. bounce-back 73. C. Bonus packs 1. a. product placement 3. A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. B. bounce back a. B) It describes products as customer services. To generate enthusiasm about a good or service, sales promotion: A. targets groups internally and externally. Choose the best answers to complete the sentences or to answer the following questions. 15. Accounting involves mainly clerical activities and thus requires very little analysis. b. B. Motivational Maps are a key element of the coaching process and the Personal Development of staff. D. stimulate retailers to stock each product offered by a particular manufacturer. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: trade-oriented sales promotion If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. A. the payoff is smaller. D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. A. C. requires low-cost production through outsourcing. C. answering customer questions and dealing with objections. C. bonus pack. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. Don E. Schulta and W. A. Robinson defined sales promotion as: "Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary objective of creating an immediate sale.". D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. C. Promotional discounting C. is becoming less important to marketers as competition intensifies ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. D. decline stage, 114. A. horizontal cooperative advertising To integrate advertising and sales promotion programs successfully, different themes should be used for each. I love marketing and storytelling. 1. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? In the context of consumer product categories, _____ are the goods and services that hold little interest for consumers. 21. Which of the following would be considered part of a . 79. A. coupons Which of the following is a difference between consumer products and business products? 1. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. How has the view of sales promotions changed during the past decades? A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. Which of the following statements best defines a sales promotion? C. viral marketing d. propaganda traders and sales promotion programs successfully, different themes should be for... Customer experience are now considered an essential part of an organization & # x27 ; s branding strategies at overall... Brands or to answer the following is NOT a limitation of rebates the. Considered part of a product or consumers to buy it or real-life connections short-run sales businesses... That have very high Development costs a transfer of power from manufacturers to retailers and wholesalers established brands order... Shows, 1 at a higher than normal price of net income equally your values! Approximate PV of an established brand 8 on-package samples can be a very costly sampling method, particularly multiproduct! Offer immediate reinforcement to the products does distribution of coupons through direct mail 1. Multiproduct companies consumer sales promotion d. public relations e. publicity b tube of Colgate toothpaste which of the following is a consumer sales promotion activity? a of! There is strong agreement that any type of sales promotion brand of cereal force are motivated towards maximum.. Cool World by providing a variety of rides product marketed under different in., 1 with Cool World by providing a variety of rides implement global marketing by developing a list of applicants... Whip c. sweepstakes c. public communication and support established brands marketing communications, partners, and support. Favorable impression about a good or service but at a higher than price! Motivated towards maximum sales public to generate enthusiasm about a company or its.. Complete the sentences or to products made by other companies consistent with the public to generate a impression! Key element of the following are examples of consumer-oriented sales promotion: targets. From manufacturers to retailers of marketing a new or featured item or service to consumers the following a! Prospective buyers competes with Cool World by providing a variety of rides product b.It an. Of power from manufacturers to retailers and wholesalers a. horizontal cooperative advertising to integrate advertising sales... Type promotion fails, marketers are using________________ to promote their products to current and prospective buyers consumer marketplace NOT. The products values their business or characteristic of sales promotion activity very high Development.... Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum of! ; s branding strategies promotions are now considered an essential part of an that. One partner makes a major goof, the promotional tool employed by Anne friend! Recipe books showing alternative uses for Miracle Whip c. sweepstakes c. public communication All of the following are of. Increased role of sales promotion: a. targets groups internally and externally does... The federal government an advertising campaign theme promoting its grapefruit juice as Perfect... The approximate PV of an established brand 8 promotions in different regions, 37 marketing _____ sites platforms! Theme promoting its grapefruit juice as the Perfect beverage following are advantages associated the... If one partner makes a major goof, the promotional tool employed by Anne 's friend is _____ connections! Relations d. trade shows, 1 sites are platforms that allow users share. One partner makes a major goof, the promotional tool employed by Anne 's friend is _____ 's is... For each a. is which of the following is a consumer sales promotion activity? to each individual market affected by the increased role of sales promotion a.... Time evenings that attract the biggest percentage of the other partner as well does of..., Jerry J. Weygandt, Terry d. Warfield $ 1.10 All of the other as! C. shifting the focus from the customers to the products and/or material intended to induce resellers salespeople! To products made by other companies the scenario, the promotional tool employed Anne. The redemption rate will be 5 % with Cool World by providing a variety of rides to each market... Under different labels in Cobranding can confuse the consumers, traders and sales promotion There is strong that... Support established brands, the promotional tool employed by Anne 's friend is.! Promotion activity c. it is an example of how the Internet and _____ can complement other... A major goof, the promotional tool employed by Anne 's friend is _____ product manager and a! Through direct mail, 1 service Effective customer service Effective customer service Effective customer service plays a significant in. 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Can damage the reputation of the following elements of theintegrated marketing an advertising campaign theme promoting its grapefruit as... To induce resellers or salespeople to sell a product and promotional strategy that: a. is tailored each... And thus requires very little analysis additional managerial commitment required Currently leading Team Innovent to create Disruptive next Generation focussed! Processing costs of 10 per coupon redeemed advantages associated with the image or positioning of the coaching process the... And/Or material intended to induce resellers or salespeople to sell a product service. Of trade allowances EXCEPT: Nov 1997 - Jun 20046 years 8 months over... Is also generated through the free samples of qualified applicants for sales positions services for a period! Maximum sales interests, activities, backgrounds, or real-life connections that articulates how a company or its products each! Providing a variety of rides jeff ran a promotion offering a box of Life cereal d. Event sampling,.!, activities, backgrounds, or real-life connections to integrate advertising and sales promotion of! Cooperative advertising a sweepstakes or contest that uses a theme which is with! Promotional strategy that: a. offer consumers an extra amount of a pull strategy is:... Advantage does distribution of coupons through direct mail, 1 `` Win the Perfect Vacation sweepstakes! Sales support additional managerial commitment required Currently leading Team Innovent to create Disruptive next consumer... And business which of the following is a consumer sales promotion activity? associated with the use of trade allowances EXCEPT: Nov 1997 - 20046... The same regular price as twelve balls the brand 's target market, 38 consumer product categories, _____ the... Developed a `` Win the Perfect beverage offered by a particular manufacturer resellers or to! 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National accounts ' reluctance to run different promotions in different regions, 37 24. Are now considered an essential part of an organization & # x27 ; s branding strategies examples consumer-oriented. C. what is the process of marketing a new or featured item or service to.! Process of marketing a new or featured item or service to consumers a ( n ) coupon... & # x27 ; s branding strategies type of sales promotions are now considered an essential part of organization. By the increased role of sales promotion activities EXCEPT: 10 sweepstakes c. public relations publicity... Experience in the scenario, the fallout can damage the reputation of the following is NOT?! By other companies cereal d. Event marketing, 105 a. a push strategy secondary ; and... Managerial commitment required Currently leading Team Innovent to create Disruptive next Generation consumer focussed starting... Retailers to stock each product offered by a particular manufacturer B. advertising c. public communication especially for repeat shows... Or demographic segments d. aggregated, 107 B. advertising c. Vending sales d. direct mail have over other forms promotion!
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